At my current job, I’m a Senior Product Manager. That title is a bit a misnomer because in reality I’m really a designer. Even that label might throw people off because I don’t handle the visual design of the product at all. I blueprint it out so to speak as well as do a ton of other things. Job titles have always been a difficult subject because they don’t really give into detail what someone does unless you are the CEO or something.
Buckminster Fuller was a man before his time. He would’ve suffered a lot if given a specific title. Fuller could’ve been labeled a systems theorist, architect, engineer, author, designer, inventor, and futurist. He lived from 1895-1983 and was by all account a genius. Don’t believe me? He said this before we even had Twitter:
A designer is an emerging synthesis of artist, inventor, mechanic, objective economist & evolutionary strategist.
Buckminster Fuller
Before the web was even around, Fuller came up with a quote that epitomizes what a web designer is today. The best designers understand this and the other ones simply think they are something less.
Artist
Artists make things look good and while the main role of a designer is to solve a problem, the most elegant solution usually involves some type of rare aesthetic quality that helps it stand out from other solutions.
On dribbble, my favorite designer to follow is Bill S. Kenney. While most shots on dribbble go for the glamour and glitz, Kenny’s shots show progression of thinking through a problem. Each shot is of course beautiful, but it shows the artist on top of the problem solver.
Part of your role as a designer is to make things look good, but not at the expense of making them useful.
Inventor
What worries me about design trends isn’t that people follow them. They should follow them. What concerns me is that so many designers are applying solutions to other problems to the ones they are trying to solve. Every design is a solution to a problem. It is not some wrapping paper that can be applied to every package you come across.
The most fun part of being a designer is inventing new and better ways to get things done. Sometimes this means you follow a design trend from a different industry in a different era. Everything is a remix.
How many sites are popping up with the Pinboard look now?
Mechanic
Should designers know how to code? I’m not going to enter this debate, but if you look at designers in other industries they all understand the tools. Maybe not to the extent of an expert, but they make sure they know about them so they can understand their limitations and how they can possibly be transformed to do something new. The architect might not be able to use all the tools required to build a house, but he understands what they can do along with the materials being used.
Print designers have a firm grasp of color, paper, and printing. They don’t design something in Photoshop and send it off to the printers not knowing what is going to be the outcome.
Should web designers know how to program crazy jQuery interactions? Probably not, but that doesn’t mean they shouldn’t know that those things are possible. Understanding the tools can only make you a better designer. Once you know what is possible with the tools at your exposure, the greater your imagination will open up to help you solve the impossible problems.
The best inventors always have a little bit of a mechanic in them.
Svbtle admin interface
Would Dustin Curtis have come up with his unique take on blogging if he wasn’t an inventor and mechanic? Sometimes the best things come out of just playing with the tools in front of you.
Economist
This one is interesting because it challenges the expertise of the designer. When we design a site for a client, I’m sure most of us feel that it is the best way for the client to go. We tell them how great it is and why it will work wonders for them without much consideration of the bottom line. There are hundreds of studies out there telling you how best sell to people and odds are you have read zero of them. How many marketing, sales or business books have you read lately?
One of the best non-design books that I have read is Ogilvy on Advertising
. Not everything in the book applies to today’s Web, but the stories and insights that Ogilvy provides definitely opened my eyes up to consumer thinking.
As a designer if you don’t understand the audience or the business, how can you truly think you are solving the problem to the best of your ability?
Strategist
The hot term in business is “design thinking”. Part of the reason for this is that designers are at the core strategist, whether they realize it or not. They can see how designs can transform and evolve over time. It isn’t about knowing how everything will look 10 years from now, but it helps to have an idea of how it will all function by then.
A List Apart and Smashing Magazine both started off as online publications and have now morphed into full-fledged media companies. Strategists are behind these companies, but people see them more as designers. Is there really a difference?
The Shortage
I often read about how companies are struggling to find designers, while there are a ton of designers out there starting to look for work. Most of them though are still at the “just a visual artist” level. A designer needs to be all of the things above and that is what a lot of companies are looking for without realizing it. Unfortunately a lot of designers don’t realize that they should be these things as well and you won’t be those right away, it takes time.
Today’s designer is a renaissance man. At least the great ones are. Study the topics that you didn’t think about studying. Read the books you didn’t even knew existed. Write your ass off. Design new thing without worrying about the look of it for a while. Plan ahead.
Be a Buckminster.